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The label Jalwa is the reflection of thoughts stitched in the form of a garment by the designer Nidhi Kejriwal. Since its inception in 2008 it has developed a unique style of its own by creating garments with the blend and ancient Indian craftsmanship and modern era. With a handful workers and patronage from family friends the fashion graduate followed her passion to create flawless glorious Indian occasion wears. With the passage of time the patronage increased as the style of innovating concepts in sarees was appreciated by the Indian females both for occasion wears as well as casual wears. Now the label is frequently seen in all major wedding exhibitions: showcasing the collection from time to time the precise handwork of the workers under the guidance and supervision of designer herself. Females from all walks of life are appreciating her style and mixing contemporary with classic. In the span of 14 years the label has created a name for herself as the designer aims to keep creating new aesthetic designs for occasions wears and garments that reflect the mindset and modern human who is the woman and substance yet very much traditional and value driven at heart.